Data Integration with Salesforce & Talend
Simply put, data integration is the process of combining data from different internal and external sources into a single, centralized repository. For example, a company may have customer data stored in a legacy database, manage inventory data with a third-party platform, and collect still other data through other applications that, at one time, may have been the best option.
Situations such as these are not uncommon. As companies grow and change, so too do their software and data needs, and a strategy that once made sense needs to be revised. That’s where data integration comes in.
At the heart of data integration is the ETL (extract, transform, load) process. Data integration begins with extracting data from various sources and moving it into a single data warehouse. (For companies and organizations who do not use a data warehouse, the process is similar, although the data will be integrated directly into the source.) In order to facilitate the integration process, Salesforce features a range of interface points including REST, SOAP, and BULK API. These interfaces connect with and extract large volumes of data at a time.
During the transformation stage, data is cleansed, validated, de-duplicated, organized, and standardized. At this point, all of the various sets of data are now in conversation with each other. Finally, the newly-converted data is loaded (or delivered) to its final destination.
Situations such as these are not uncommon. As companies grow and change, so too do their software and data needs, and a strategy that once made sense needs to be revised. That’s where data integration comes in.
At the heart of data integration is the ETL (extract, transform, load) process. Data integration begins with extracting data from various sources and moving it into a single data warehouse. (For companies and organizations who do not use a data warehouse, the process is similar, although the data will be integrated directly into the source.) In order to facilitate the integration process, Salesforce features a range of interface points including REST, SOAP, and BULK API. These interfaces connect with and extract large volumes of data at a time.
During the transformation stage, data is cleansed, validated, de-duplicated, organized, and standardized. At this point, all of the various sets of data are now in conversation with each other. Finally, the newly-converted data is loaded (or delivered) to its final destination.
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